Marketing research for expansion into North America (A/B plan)
We have two plans that combine market research and acceptance research necessary for initial consideration for expansion into North America. *It can also be used for research reports, planning, and preparation of application documents necessary for applying for subsidies and grants from the government.
Implementation items included in Plan A
①First meeting: Hearing your company's requests and conducting brainstorming
②Market research:Research competitors, similar products, market size and trends, and create points to keep in mind when entering the market
③Acceptability survey:Research on the acceptability of products and services in the North American market based on ① and ②
④Customer survey:Conducting online surveys for the purpose of validating product/service concepts
⑤ Report creation:Analyze the information from ① to ④ and submit a report including marketability, demand, and future potential.
*The report includes marketing strategy proposals (positioning and branding proposals) for expansion into North America.
*Plan B: We will add test sales (with PR test) at online stores for the American market to the above items.
Plan A From $2,850
B Plan From $7,350 (Actual costs such as sales product fees are estimated separately)
Support for startups expanding into North America (C/D Plan)
This is a support service for companies making their first or additional attempt to expand into North America. Plan C is for companies aiming to conduct online test sales and expand their sales channels to American supermarkets, and plan D includes exhibitions at exhibitions.
Implementation items included in Plan C
①First meeting:Hearing your company's requests and conducting brainstorming
②Market research:Research competitors, similar products, market size and trends, and create points to keep in mind when entering the market
③Test sales for the American market:Prepare a special online page and conduct advertisements (SNS, magazines)
④Hearing for market development:Conducting interviews with food brokers and buyers
⑤ Report creation:Marketing strategy formulation & report proposal meeting
*Plan D includes exhibiting at exhibitions, and exhibit preparation support (product concept verification, package remakes, creation and management of special English-only websites and SNS, sales follow-up), etc., will be added as necessary.
Plan C $8,550~ (Actual test sales costs, advertising costs not included)
Plan D: Starting from $21,000 (Actual exhibition costs will be quoted separately)
Product development support for the North American market
(E・F Plan)
This is a service that supports companies considering entering the North American market in developing products for North America or solving problems with products currently on sale. F Plan is a program in partnership with a culinary university in the United States.
Implementation items included in the E-Plan
①First meeting:Hearing your company's requests and conducting brainstorming
②Similar/competitive product research:Research competitors, similar products, and market trends. We will analyze it.
③Product concept verification:Product concept for North America, review of packaging, consideration of problem solving
④Product development process:Define positioning and implement development (packaging, FDA confirmation, etc.)
⑤Delivery and report:Submit a report and conduct a report meeting, including marketing strategy proposals
*In the process of ③ to ⑤, Plan F adds verification of product concepts, development of new concepts, recipe development, marketing research, etc. through collaborative planning with culinary universities in the United States (even in the case of university research labs). It will be carried out.
E Plan ＄12,000～
F Plan ＄18,000～
(Estimate based on actual cost of contest/workshop)
North American online sales support
(G plan)
We fully support the sale of your products on AMAZON U.S. or our own online store for North America. Includes FDA facility registration, US agent, brand registration, FBA shipping, warehouse arrangements, etc. We also confirm sales products and verify product concepts as necessary.
① First meeting:Hearing your company's requests and conducting brainstorming
② Sales on the US Amazon site:
◆FDA facility registration application (UPC code, customer support)
◆Preparing for sales on AMAZON & our own EC site
◆AMAZON FBA shipping preparation and product registration implementation
◆Implementation of online promotion (VINE program)
◆English-only website creation (basically 1 page, additional pages possible)
◆Posting and promotion on dedicated SNS accounts
③Report:Sales report and deposit into Japanese account (once a month)
G Plan $1,950~/month
(Excluding actual costs such as product transportation costs to the United States and promotional material production costs)