Expansion into North America, further
Achieved sales improvement
In order to
Necessary research ⇒ Sales
One strategy to promote
Provides a stop.
MarketingResearch
In order to enter the rapidly changing and diversifying North American market and aim for further growth, a major factor in business success will be how to plan the best-choice marketing strategy and quickly implement it. Marketing research is essential to finding the best.
Our company provides marketing research services specialized in the North American market, characterized by the following three strengths.
◆We specialize in exploratory qualitative research, which investigates and observes market movements in detail from both the perspective of local consumers and experienced marketers.
◆Based on FACT = factual information obtained through exploratory research, we can propose a well-reasoned and original hypothesis that unravels the “why” and “how” of consumer behavior.
◆We conduct the most suitable verification research for examining hypotheses, and from the verification results, we can present ``considerations and innovative ideas that are not bound by existing biases (common sense, customs, and fixed ideas)''.
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Market background/trend survey
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Industry trend research (competitive research)
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Market segmentation research
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Targeting research & analysis
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Sales floor/behavior observation survey (observation)
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Product/service acceptability survey (packaging/selling points)
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Product Test (Venue & Home Use Test)
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Brand recognition/image survey
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Interview survey (focus group/individual insight)
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Coordination of on-site inspections and research tours (making appointments at the destination)
BrandMarketing
After performing market segmentation (identifying the target market) through marketing research, we determine target customers. Next, what are the key elements to attract the attention of that target customer? What is the most advantageous positioning for entering and expanding into the American market? We will consider this.
BRAND MARKETING, which we support, is centered on a thorough approach from the consumer's perspective, consideration based on actual experience in the field, discovery of latent consumer needs, and intuitive sense of satisfaction.
◆When approaching from a consumer's perspective, we simply aim to provide brand value that is easy to accept and understand for target customers in order to increase brand favorability and trust.
◆Considerations based on on-site experience consider, from the customer's perspective, what brands should do to help customers feel positive emotions and become interested in the brand when they experience the brand.
◆Discovering latent consumer needs identifies target customers' motivations, problems, and unmet needs when purchasing or using competing brands or similar products and services.
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Development of brand concept
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Development of new products and services
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Package design (naming, logo, content creation)
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Target category & positioning analysis and identification
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Promotion planning/implementation
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Various registration applications (trademark registration/FDA facility registration/various mark applications, etc.)
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Identifying and developing sales channels (test sales)
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branding variations
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Planning and implementation of brand value acceptance/cognition tests
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Customer communication (SNS account opening & management agency)
MarketingConsultancy
Our company specializes in marketing support for the American market. We leverage our many years of experience as a marketer with deep roots in the local market to create partnerships with local companies and universities, and work with experts who know the American market to support Japanese companies. He has been involved in numerous expansions into the United States.
As we wrote about our company's thinking in How we think, we feel that the entry of Japanese companies into the American market has social significance in the sense that it can enrich the lives of Americans. Therefore, the optimal solution that we derive is a strategy that creates a win-win relationship that benefits both the Japanese company expanding into the country and the American market that accepts the company.
In order to create a win-win relationship that satisfies both Japanese companies that provide good products and services and American consumers who purchase them, it is necessary for companies to provide products that American consumers want. We believe that it is essential to realize marketing in order to accurately provide services and services.
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New market entry framework
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Competitive research, analysis, and countermeasures
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Customer acceptance survey for entry decision
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Business strategy formulation & implementation support
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Proposing problem-solving business strategies
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New business (product) development planning
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Establishment of North American business preparation office and local management support
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Establishment of local corporation/opening of online store (sales on Amazon America)
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Exhibition exhibition support/exhibition/sales agency
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B2B matching & sales/negotiation support
ShopperMarketing
Shopper marketing refers to marketing that focuses on shoppers (shoppers) who purchase products and services, rather than consumers, and is aimed at attracting their interest and guiding them to purchase. Masu. Therefore, the steps are to thoroughly understand the emotions and purchasing motivations of shoppers, and then plan and implement marketing promotions that will encourage shoppers to select products and purchase them. I will continue to do so.
For example, mechanisms to encourage purchasing behavior at brick-and-mortar stores include promoting products to make people aware of the products, having them visit the store, having them select and purchase a product on the sales floor, and having them return after using the purchased product. We develop and implement marketing measures tailored to the customer journey, such as getting customers to purchase products and recommending products to friends and acquaintances.
In the case of online products, you can find the product through a search, get them interested in the product, make them want to buy the product through product comparison, and encourage them to visit the sales site and purchase the product. . Furthermore, after purchasing, we will implement measures to encourage customers to post product reviews.
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Planning and implementation of experience-sharing marketing
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Store promotions such as test sales
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Planning and production of sales materials (videos, photography, sales materials)
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Sales promotion content planning and production
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Website/online shop site planning and production
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influencer marketing
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Advertising on online and offline media
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Trial sales at American supermarkets
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Sales promotion at local event venue
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Sales promotion at NY restaurant (tasting event/test sales)
Digital Marketing
Digital marketing refers to marketing activities that use the internet and digital technologies to connect consumers with products and services, guiding them toward purchase or usage. Through search engines, social media, websites, apps, and email, online touchpoints are utilized to attract consumer interest and encourage purchasing behavior.
To achieve this, it is essential to understand target users’ needs and behaviors, and deliver the most suitable content at the right time. For example, displaying ads to users searching for products via search engines, promoting products through influencers on social media, or providing attractive information via official websites and e-commerce sites are all effective measures. Furthermore, strategies such as post-purchase reviews, user-generated content, and repeat-customer programs help build long-term customer relationships.
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Promotions using social media ads and influencers
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Email marketing and newsletter distribution
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Creation of digital content such as videos, articles, and photos
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Expansion of reach through online events and webinars
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Customer acquisition through reviews and loyalty programs after purchase
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Website editing and updates (design, content updates)
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Social media account management: posting, editing, analysis
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Building and managing online communities
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Localization (translation, cultural adaptation)
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Enhancing fan engagement strategies
THETEAM
Team and Partners
As a marketing agency specializing in the North American market, KIXNY has been supporting Japanese companies expanding into the United States with the aspiration of helping Japan become more prosperous. In order to develop a marketing strategy for success in the North American market, we employ the best team with passion, along with professionals who have specialized knowledge and experience in the fields necessary for the strategy. I believe that the key element is whether or not we can form a group.
Therefore, KIXNY's "Team" refers to the strongest marketing team created by our staff and local partner companies and creators who are familiar with the North American market.
Local companies with a track record of initiatives and EXPOs (excerpt)
これまでに取組み実績のある現地企業 & EXPO（抜粋）
EIKO Fujiwara
Representative/Marketing Director
He specializes in exploratory qualitative research that deciphers factual information from both the perspective of local consumers and experienced marketers with insight and creativity that is not bound by existing biases, and has extensive relationships with local North American companies. Our strength is our network.
HIDE Hashizume
management director
A veteran negotiator with over 35 years of experience in the United States, working in a wide range of fields including negotiations, contracts, alliances, and investments with North American companies. He has excellent facilitation skills and has a rich track record in helping Japanese companies conduct business in North America, including establishing local subsidiaries in North America and providing operational support.
Chiaki Hashizume
Designer | Social Media Manager
She is a professional with strengths in design, social media management, localization, and community building. Drawing on hands-on experience in the gaming industry and digital content fields, drive brand awareness and enhance user engagement.
REBECCA Ritz & MICHELLE Sciuto
creative partners
He has over 20 years of experience in the field of design and branding strategy. Talented creators with the ability to craft a brand's quality and personality into a compelling story that weaves into packaging, websites, social media, and content.
CHRISTOPHER Viskup
M&A business director
An experienced M&A professional with a proven track record at TRANSWORLD Business Advisors, which has over 150 locations across the United States. With an eye on the survival and development of companies, we strive to formulate strategies, make proposals, and provide intermediary services to ensure smooth transactions.
TAEKO Maekawa
research director
We mainly receive requests from major Japanese cosmetics, automobiles, food, and financial companies, and we have conducted numerous demand trend surveys in the American market, product development/positioning surveys, advertising effectiveness surveys, consumer needs surveys, etc., and we have accurate recruiting capabilities. Has good analytical skills.
Jasymne Trishell
Graphics Designer/Localization Specialist
Bilingual English–Japanese professional with 7+ years of experience in scheduling, client communication, and high-level support. Skilled in multitasking, event coordination, and handling confidential documents with accuracy. Strong interpersonal and time-management abilities, with a proven capacity to work independently and in teams.
CONTACTUS
Schedule Your Free Marketing Idea
At KIXNY, the first step in "supporting expansion into the United States" is
“Get to Know Each Other”
I believe it comes from getting to know each other.
Therefore, first of all, regarding expansion into the United States,
We would like to hear about your company's requests and issues,
Initial marketing ideation
We offer 1 hour free of charge.
Please feel free to apply using the form.
Let’s talk about your business goals